Our Mission Statement


Advantage4me was developed to take advantage of an opportunity to:


Rob Neru founder of Advantage4me

An idea was formed when Advantage4me’s company founder and Managing Director Rob Neru realised, that the use of video as part of the process of training sportspeople and officials, was the most effective way to communicate meaningful feedback and improve performance.

Our Vision

To be the leaders and trusted suppliers in the provision of sports technology around the world.


Our aim and focus is to provide a cost effective technology solutions to sporting organisations and sportspeople. To improve performance and productivity whilst providing centralised storage system for video footage and statistical information.

To change the current focus of coaching by leveraging technology to ensure fact based visual information is used as the primary method of coaching.

To provide an internationally recognised, leading edge technology system that can be used by, and add value to, both professional and community based organisations including schools and provincial sporting clubs.

To ensure our system can be used by children, parents, family members, friends, coaches, players and match officials to improve performance in any sport.

To improve productivity by removing the manual work currently associated with sports administration.